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whatyoutrynasay?
MUSIC AND TECH NERDS AT OUR CORE.
At WYTS, music is more than just entertainment.
It’s something through which dedicated music fans share a deep, cultural connection.
For that reason, our specialism is understanding what creates such an unbreakable bond between an artist and fan. That relationship is the foundation of many genres like jazz, electronic, classical, RnB, indie, folk, soul, Indian & Arabic music, and many other soundscapes. Pop music is already a crowded space; WYTS is here to stand up for the genres loved by the ‘music mad’ crowd, not just the masses.
SOME OF THE PEOPLE WE'VE CREATED WITH
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A TRACK RECORD IN MUSIC, ENTERTAINMENT AND TECH
James Fleury is a marketing strategist specialising in music, entertainment & tech, and the founder of creative agency WYTS.
He brings a wealth of experience in record campaigns, concert & festival marketing, scaling music apps and inserting brands into music culture.
James founded classical music creative agency Nouvague in 2014, working with the likes of UKF, Decca, Sony Classical, Shift K3y, BOXPARK, London Mozart Players, Tête à Tête Opera & Hani Mitwasi, before heading Strategic Partnerships for Primephonic – the classical music streaming app acquired by Apple Music – driving fan acquisition through 75+ exclusive content partnerships with record labels and artists, including with Grammy Award-winning artists Eric Whitacre, Philip Glass, Joyce DiDonato, Víkingur Olafsson, John Adams, Alison Balsom & Sheku Kanneh-Mason.
Upon the acquisition, James joined Dutch music app TicketSwap as Head of Brand Marketing. During his tenure, the app’s registered users grew from 6.5m to over 11 million fans globally, including formally launching the app in the UK, Nordics, Germany, Spain & Brazil.
As a producer, he helped launch the LGBTQ+ festival Classical Pride - which featured Oliver Zeffman, the London Symphony Orchestra, Nick Grimshaw, Monet X Change & Thorgy Thor - and has collaborated on activations for The Cat Empire, You Me At Six, Tash Sultana & Frank Turner. He has produced festival activations for brands at some of the world’s leading events, including Sziget, Kendal Calling, Cercle, Junction 2, LWE, DGTL, Kultlab (Into The Woods & Wildeburg) & Amsterdam Dance Event(ADE).
WHAT WE DO
A COMMUNITY OF FANS, NOT JUST CREATIVES
COMMERCIAL & BRAND STRATEGY
Thinking about how your artist or brand can grow to the next level internationally, or launching a new project? Want to build a brand that fans don't just recognise, but remain loyal to? They're the brands we love to work with.
PRODUCT MARKETING
Want to figure out who your product is for, how to reach them and how to jump above the competition? We'll design you a playbook that fans won't forget.
CONTENT THAT FANS ACTUALLY WANT TO WATCH
From social, long-form video and influencer strategy, to branded content, fan activations, CRM strategy and more, we'll make sure fans stay in the loop, wherever you are in the world.
PROJECT & CAMPAIGN MANAGEMENT
Need a safe, technical and structured pair of hands to oversee and guide teams, agencies and a Kanban board full of tasks? We've got you.
FAN ACTIVATIONS & EVENT PRODUCTION
Music is built to experience live. Our events lab will help you create the perfect fan experience - from large scale immersive festival stage experiences for thousands of fans, to intimate pop-up shows for your most loyal followers.
STRATEGIC PARTNERSHIPS & INDUSTRY RELATIONS
Want to deepen your relationship with a community of people within music? Increase your positive sentiment or unlock access to a new audience through strategic industry partnerships.